Consumer Package Goods
Hispanic consumers are driving the highest consumer spending potential due to younger age and a larger household size – there are 3.8 persons per Latino household compared to 2.5 persons in non-Latino households, according to the U.S. Census. Hispanic households also spend more for food at home: expenditures will grow 5.7 percent annually, more than twice the rate for non-Hispanic households at 2.5 percent.
The future of CPG growth will largely depend on the Hispanic demographic in the U.S. The ThinkNow Research team has over 15 years of combined experience in this vertical. We have done it all, from concept testing to longitudinal attitudes and usage studies. We have the research know how and cultural capital to provide your CPG brand with actionable insights.
Contact a ThinkNow Research Consumer Packaged Goods research specialist today.
Partial Consumer Packaged Goods Client List:
Source: AHAA 2012