Personal Care & Cosmetics

The Hispanic community’s expenditure on personal care products and services is slightly higher than the national average. Hispanics are far more brand-conscious compared to people of other ethnicities. While trading down from favorite brands to better priced private-label brands is not unusual for the general U.S. consumer, the incidence of such is much lower among Hispanic consumers. Despite the recent recession, the majority of Hispanics continue to buy personal care products of the same brands that they used to.*

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Source: Hispanics in the United States: Influences on Consumers Products Consumption, Outlook to 2020