Hispanics spent over $53 billion on food away from home in 2010. Over the five-year period from 2005—2010, Hispanic spending on food away from home grew at an average annual rate of 6.3% while total U.S. consumer spending in the category grew just 3.7%. Hispanic consumers are projected to account for 25% of the increase in consumer spending on food away from home from 2010—2015 which represents one of every four new dollars being spent in the category.
The future of restaurant growth will largely depend on the Hispanic demographic in the U.S. The ThinkNow Research team has over 15 years of combined experience in this vertical. We have done it all, from concept testing to longitudinal attitudes and usage studies. We have the research know how and cultural capital to provide your restaurant with actionable insights.
Contact a ThinkNow Research Restaurant research specialist today.
*Source: IHS Global Insight, 2011 Hispanic Monitor