Technology & Telecommunications
Hispanics are adopting emerging technologies at a faster rate. For example, Hispanics are twice as likely as Non-Hispanic Whites to own tablets (15% vs. 7%). Hispanics are also highly mobile, 45% of Hispanic cell phone owners have smartphones vs. 31% of the total population.*
ThinkNow Research has the technology to research the highly technology driven Hispanic consumer. With our innovative online research techniques that engage Hispanics of all acculturation levels and our technology sector experience, we deliver insights to help you understand how U.S. Hispanics engage with your technology brand.
Contact ThinkNow Research to discuss your Technology research project today.
Partial Technology Client List:
Source: Pew Internet & American Life Project, ‘E-reader Ownership Doubles in Six Months,’ June 27, 2011& Nielsen Mobile Insights, Q4 2010