ThinkNow Research Offers Two Basic Types Of Concept Testing
1. ONLINE QUANTITATIVE
2. ONLINE QUALITATIVE
We've applied our years of quantitative copy & Hispanic concept testing experience to create a methodology that works with online Hispanic consumers as General Market methodologies cannot be directly applied to Hispanic consumers due to their overly positive responses. We tease out differences that other methodologies miss. Our design is consistent from test-to-test which allows for the development of norms.
Our online moderators will help you create a discussion guide that exposes the strengths and weaknesses within competing concepts. Options range from moderated focus groups limited to 12-15 respondents to free-form forums presented to online communities for evaluation. Learn more about our Hispanic qualitative research.
Creating Discrimination in Responses
Hispanics have a tendency to be overly positive in their responses, there is usually little discrimination between concepts that are tested individually. When conducting Hispanic market research, we recommend a head-to-head, multiple paired-comparisons to tease out clear winners.