Online Focus Groups

Online focus groups are an effective way of leading targeted Hispanic consumers into in-depth discussions regarding specific topics. Both clients and respondents can participate from the comfort of their own home or office. Our Hispanic online research focus groups enables the group to be more nationally representative than traditional in-person focus groups.

Online Focus Groups are conducted in the following step-by-step process:

• Develop screener and discussion guide
• Screen/recruit participants for desired qualifications
• Moderate the Online Focus Group with client observers
• Provide transcript
• Provide top-line report
• Compile final written or oral presentation